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He Quit a Vogue Job Nobody Quits. Can Edward Enninful Build Something Bigger?

September 18, 2025

Edward Enninful, after a successful six-year tenure as editor-in-chief of British Vogue, has launched a new media and entertainment business called EE72, featuring a print magazine titled 72. The venture represents Enninful's decision to leave one of fashion's top jobs at age 50 to create something independent and agile, without the constraints of legacy media. Despite challenging times for print publications, Enninful's new magazine notably contains no traditional advertising pages, instead pursuing a business model centered on brand partnerships across digital platforms, print, and events.

Who is affected

  • Readers and consumers of fashion media who will have access to a new publication with diverse content
  • The fashion publishing industry, which faces a new competitor during a challenging time for print media
  • Brands seeking partnerships with Enninful's new media company
  • Former Vogue staff who have joined Enninful's team, including Sarah Harris and Simone Oliver
  • Emerging artists, photographers, and creative voices who may gain exposure through 72 magazine
  • Established celebrities featured in the magazine, such as Julia Roberts, George Clooney, and Oprah Winfrey

What action is being taken

  • Enninful is launching EE72, a new media and entertainment business with a print magazine (72) as its cornerstone
  • The company is developing a "slow digital" approach for its website under Simone Oliver's leadership
  • The business is partnering with brands for magazine launch parties in New York, London, Milan, and Paris
  • The team is producing diverse content spanning fashion, art, wellness, and design for both print and digital platforms
  • Enninful is assembling a team of collaborators including his sister Akua as co-founder and CEO, his husband Alec Maxwell as chief visual officer, and Sarah Harris as editorial director

Why it matters

  • Enninful's venture represents a bold move in an era of declining print media and advertising revenues
  • The business model attempts to create a new approach to fashion media without traditional advertising pages
  • As a pioneer for diversity and inclusion in fashion, Enninful's independent platform could further influence industry standards
  • The startup nature of the company allows for agility and flexibility not possible within legacy media organizations
  • Enninful's emphasis on community, mentorship, and authenticity may create a different business culture in an industry often criticized for being superficial
  • The venture will test whether a new print publication can succeed in the current digital-dominated media landscape

What's next

  • No explicit next steps stated in the article

Read full article from source: The San Diego Voice & Viewpoint